|Pets and the afterlife|
MARKETING IS THE HARDEST PART-
I've written three books and am self-published on Kindle (and in paperback through Createspace). They are books about my paranormal experiences as a medium and ghost investigator.
I've found that maintaining a weekly blog and offering something new at least once a week keeps an audience interested. (It's hard to do this for fiction, but easier for non-fiction because people can relate to your experiences and vice-versa).
SOCIAL MEDIA AND VIDEOS -
I have made a couple of videos, but haven't found them that effective, other than introducing you and what your books are about. - I've found the most success on Twitter. It enables you to connect with similar interests and direct messaging works best (include a tiny url to your blog).
|Lessons Learned from Talking to the Dead|
Facebook, on the other hand doesn't work well for businesses or self-published authors, but you should do it.
Out of 5,000 subscribers, I'm lucky if 100 to 200 people see a post because Facebook wants you to pay to promote posts, and being self -published, there's no budget. It's not really nice to small businesses when people "like" their pages, so go with Twitter.
Instagram doesn't provide a lot of marketing - but every little bit helps. Pinterest allows you to make memes and post them to get people to your blog or books.
PERSONAL APPEARANCES - Find libraries to talk at, contact reading groups, social groups, etc. Being in the paranormal field I've done a lot of talks to Paranormal groups and conferences. I've also contacted a lot of groups through Twitter to do radio interviews. Blogspot radio has a LOT of radio programs in a variety of genres.
|Join a group|
Best of luck. Writing the books are a lot easier than marketing them!
Rob Gutro's books: Pets and the Afterlife, Lessons Learned from Talking to the Dead, and (retired): Ghosts and Spirits.
|Go to conferences|