Saturday, August 22, 2015

Rob's Experience in Marketing Books you write

Pets and the afterlife
Recently several friends have come to me asking about self-publishing books that they or someone they know have written or want to write. For self-publishers, I would recommend Createspace.com. That's where I went, and I'm happy with them- in addition to print on demand in paperback,  they also connect you through Kindle.

MARKETING IS THE HARDEST PART-
   I've written three books and am self-published on Kindle (and in paperback through Createspace). They are books about my paranormal experiences as a medium and ghost investigator.

   I've found that maintaining a weekly blog and offering something new at least once a week keeps an audience interested. (It's hard to do this for fiction, but easier for non-fiction because people can relate to your experiences and vice-versa).

SOCIAL MEDIA AND VIDEOS - 
I have made a couple of videos, but haven't found them that effective, other than introducing you and what your books are about. - I've found the most success on Twitter. It enables you to connect with similar interests and direct messaging works best (include a tiny url to your blog).
Lessons Learned from Talking to the Dead

  Facebook, on the other hand doesn't work well for businesses or self-published authors, but you should do  it.
Out of 5,000 subscribers, I'm lucky if 100 to 200 people see a post because Facebook wants you to pay to promote posts, and being self -published, there's no budget. It's not really nice to small businesses when people "like" their pages, so go with Twitter.

  Instagram doesn't provide a lot of marketing - but every little bit helps. Pinterest allows you to make memes and post them to get people to your blog or books.

PERSONAL APPEARANCES - Find libraries to talk at, contact reading groups, social groups, etc. Being in the paranormal field I've done a lot of talks to Paranormal groups and conferences. I've also contacted a lot of groups through Twitter to do radio interviews. Blogspot radio has a LOT of radio programs in a variety of genres.

Contact Magazines
Join a group
MARKETING PACKAGE- Write a press release about your book to inspire people to read it (could be from the back of the book jacket), have a headshot photo and a short biography.; Provide a short PDF of the first 10-20 pages as a promo copy, and have a copy of the cover to send people. **THEN find out emails for local TV stations and newspapers and email them**

Best of luck. Writing the books are a lot easier than marketing them! 

Rob Gutro's books:  Pets and the Afterlife, Lessons Learned from Talking to the Dead, and (retired): Ghosts and Spirits.



Go to conferences

Gift/Memorial Suggestions

Several of our friends have lost loved ones (human and pets) and we found that one of the best ways to honor their memory is to give to an animal charity.
What better way to recognize a life of love, than by giving another life a chance for love?
We donate to many animal rescues, but because we volunteer with
DC Weimaraner Rescue and Coast-to-Coast Dachshund Rescue, those are our 2 favorites.
Consider giving the chance of life to a dog or cat.

About us

We're two married guys who enjoy the simple things in life, especially our dogs. We volunteer for dog rescues, enjoy splitting dinners, exercising, blogging, helping friends and neighbors, ghost investigations, coffee and tea, Tudor history, weather, superheroes, comic books, mystery novels, traveling, 70s and 80s music, classic country, piano, gardening, writing books on ghosts and spirits, architecture, keeping a clean house, cooking simply, and keeping in shape. You'll find tidbits of all of these things on this blog and more.

Tom and Rob Thinking Hard!

Tom and Rob Thinking Hard!
Wondering what home project to do next