Spain Blog #63: Sitges: Bacardi Museum Part 2: Bat Symbol

When we were on vacation in Sitges,  Spain, we visited the Casa Bacardi, the museum that honors the founder of the rum (he was born in Sitges). In today's blog we'll explain how the bat became the symbol associated with Bacardi Rum. The bat has 2 meanings! Of course,I (Rob) thought it was cool because I'm a fan of the superhero Batman. :)

The Bacardi Bat Symbol changed over time

THE STORY - 
When the founder of Bacardi Rum, Facundo Bacardí Massó and his wife Amalia Moreau moved back to Sitges from Cuba and started the rum making business they needed a symbol for the brand.

WHERE THE BAT CAME FROM - Mrs. Bacardi Masso spotted bats in the distillery one day and suggested it became the brands symbol. There were many bats that were scared away with a buzz. The fruit bats were attracted to the smell of the molasses. 

SECOND REASON FOR THE BAT - The bat figure was fundamental for Bacardi’s brand recognition since back then most people in Cuba couldn’t read or write.

Of course, the bat symbol changed over time,but it's still a bat. In the museum, there's a wall with all of the different depictions over time.

NEXT: THE BACARDI BEACH STATUE