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| Mikey and LIFE cereal won't be so loud anymore! |
Here's a long-overdue thing, finally happening!!
USA TODAY: Those ultra-loud TV commercials will soon be a thing of the past.
The Federal Communications Commission on Tuesday
passed regulations requiring broadcasters and cable and satellite TV
systems to maintain constant volume levels. The order, which goes into
effect one year from now, "says commercials must have the same average
volume as the programs they accompany," says FCC Chairman Julius Genachowski.
Last year, President Obama
signed into law a measure that Congress passed giving the FCC
authority to address the problem. A Harris poll taken around that time
found that 86% of people surveyed said TV commercials were louder than
the shows themselves — and, in many cases, much louder. "It is a problem
that thousands of viewers have complained about, and we are doing
something about it," Genachowski says.
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