If you've used some on-line Apps where you have to fill something in or on-line forms, you may have seen the words "lorum Ipsum." I noticed it on the Dunkin Donuts App (of course), so I looked it up! Today's blog explains what it is and why its used. Read on!
What is Lorem Ipsum and why is it used?
By Danny Powell Solopress.com-November 2,2020
Lorem Ipsum is a piece of text, used by designers to fill a space where the content will eventually sit. It helps show how text will look once a piece of content is finished, during the planning phase.
Filler text has been widely used for centuries, so most people are familiar with seeing Lorem Ipsum on a mock design. This means, when a designer sends their template to a client, they won’t get distracted by the copy on-page.
What is Lorem Ipsum? Lorem Ipsum, sometimes referred to as ‘lipsum’, is the placeholder text used in design when creating content. It helps designers plan out where the content will sit, without needing to wait for the content to be written and approved.
It originally comes from a Latin text, but to today’s reader, it’s seen as gibberish. This is the clever bit, as it helps show what on-page text will look like – without distracting from the main focus, the overall design.
Where is Lorem Ipsum used? Traditionally, Lorem Ipsum was used for specimen papers in the print industry. Then, as the industry developed, the text began to show up in transfer sheets and on word processors.
Today, the text can be used for any copy, both print and digital. This could include:
- -Letter headings
- -Product descriptions
- -Brand bios
- -Contact details
- -Websites or link placements
- -Calls to action
- -Brochure Design
What is the Lorem Ipsum translation in English? Lorem Ipsum was originally taken from a Latin text by the Roman philosopher Cicero. But it has gone through significant changes over the centuries, with words being taken out, shortened, and added in. The word ‘lorem’, for example, isn’t a real Latin word, it’s a shortened version of the word ‘dolorem’, meaning pain.
This makes the current dummy text impossible to translate into English. However, the original source was translated in 1914 to mean: “Nor is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but occasionally circumstances occur in which toil and pain can procure him some great pleasure.”
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