I'm (Rob) looking forward to going to the movies this summer! :)
USA TODAY: Batman, Spider-Man and the all-star superhero team The Avengers — are duking it out months before their movies hit the big screen in summer.
All three films —The Avengers and The Amazing Spider-Man from Marvel and Batman saga The Dark Knight Rises from DC — have staged publicity blitzes to gain momentum for a showdown expected to make up for last year's subpar spandex performances.
Though 2011's crime fighters —The Green Hornet ($99 million), Thor ($181 million), Green Lantern ($117 million) and Captain America: The First Avenger ($177 million) — did solid numbers, they fell short of many expectations and became poster boys for the anemic year at theaters, which saw a 15-year attendance low.
This year marks a return of comics' A-listers, prompting studios to start swinging early:
•Bap! In December, Warner Bros. premiered IMAX footage of The Dark Knight Rises (out July 20) for reporters to drum up support for its trailer, attached to last year's Mission: Impossible — Ghost Protocol.
•Kapow! Last month, Sony touted its reboot of the Spider-Man franchise with extended footage of The Amazing Spider-Man (July 3 in 13 theaters). The campaign included beaming the spider logo onto London's Parliament and Sydney's Opera House.
•Biff!The Avengers (May 4) trumpeted its trailer with a viral campaign that, according to Marvel, set an online trailer viewership record Feb 29. The studio says 13.7 million people viewed the ad, besting The Dark Knight's 12.5 million views in 2008.