Pro-Susan Collins ads accidentally run in the Wrong Portland!
A Republican Super PAC mistakenly spent nearly $25,000 on television ads targeting voters in Portland, Oregon, instead of Portland, Maine, in support of U.S. Senator Susan Collins' reelection campaign
Key Details of the Gaffe
• The Error: The ad buy was placed by Defending Main Street SuperPAC Inc., which is linked to the Republican Main Street Partnership.
• The Target: The commercial attacked Maine's Democratic Senate nominee, Troy Jackson, branding him "taxin' Troy Jackson".
• The Location Mistake: The media buyer, Cross Screen Media, mistakenly targeted the Portland, Oregon television market (which also reaches parts of Washington state) rather than Portland, Maine.
• Financial Impact: Between $20,000 and $25,000 was misallocated.
• The Resolution: After the mix-up came to light, Sarah Chamberlain, president and CEO of the Republican Main Street Partnership, stated she was furious about the blunder. Cross Screen Media admitted the mistake, pulled the ads from the Oregon market, issued a full refund to the PAC, and redirected the campaign to run in Portland, Maine.
• The Context: The gaffe occurred during a tight, high-stakes Senate race in Maine where Collins and Jackson are running neck-and-neck in the polls.

