Back in April I was contacted by a website called Canvas Rebel, who spotlights small business owners for interviews. Today's Blog brings you that interview. Check out the CanvasRebel site, too, because there are a lot of inspirational people profiled!
Meet Rob Gutro
CANVAS REBEL Stories & Insights
APRIL 10, 2025
We caught up with the brilliant and insightful Rob Gutro a few weeks ago and have shared our conversation below.
Rob, thanks for taking the time to share your stories with us today Let’s start with the story of your mission. What should we know?
My mission is to educate people on what happens after we die and the choices we make that determine where we go in the afterlife. We have a choice of either being Earthbound as a ghost or crossing over as a spirit. I define them and explain how they exist and how they use energy to communicate. I am a Scientist by trade so the science of energy plays a main role in my explanations. I also teach people how to recognize signs from either loved ones in spirit or EarthBound ghosts. All of these things are based on my experiences and my ultimate mission is to bring understanding and comfort to those who lost loved ones.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
My name is Rob Gutro. I am a meteorologist by trade and I’m also a medium and a paranormal investigator.
My journey into the Paranormal began at 13 years old when my grandfather who passed away, appeared to me in full color 7 months later. I later learned that my mother and her father the one that appeared to me both had the gift to communicate with people who passed.
In 2005 when my puppy was tragically killed by a car, he reawakened the abilities and help me understand how pets communicate from the afterlife.
As someone who journals I wrote everything down and that became the impetus for my first book. My father passed a couple of years after that and I help prove to my own family that my dad was at his own wake in his own funeral.
I further developed my abilities by going into historic homes sensing anyone who lingered as a ghost and then proving their identity with house historians. I later joined a paranormal investigation team and help solve many hauntings, crossing ghosts over.
Meanwhile for 10 years I provided free pet Spirit readings to people while I honed my skills communicating with pets who passed. Now I offer readings for a small fee and they are all done by email.
I also offer fundraising lectures to animal rescues who would like me to teach people how their pets communicate from the afterlife. I’ve been doing that for over 7 years and I’ve raised thousands of dollars. So if any of your readers know any rescue that would like me to do a fundraiser they can contact me. The rescue charges and admission and I do not ask for anything for the rescue as it goes all to supporting the shelter animals.
I also teach adult education courses in the Paranormal in Northern New England. I also give lectures in libraries about all kinds of paranormal experiences and topics, based on the books that I have published.
I have done countless pet readings for people around the world in many countries on every continent. I have brought people peace with the messages from their pets who have passed on. Bringing people comfort and Publishing my books. All of which attained best seller status and the last 5 reached #1 in various categories on Amazon. My book pets in the afterlife 3, messages from Spirit dogs won an international book award for one of the best books on Grief and loss for three straight years.
These are the things that I am most proud of.
The main things that I would like people to know about my work is that I use science to explain how the Paranormal works. I also try to teach people how to look for signs from their loved ones and Empower them so they do not have to rely on a medium. Everybody has the ability, they only need to understand how it all works.
I have three series of books that will explain the paranormal. One is the ghost in spirits series which explains the difference between the two entities and how energy explains their existence and how they communicate.
The second series is the pets and the afterlife series which teaches readers how their pets communicate from the afterlife and what signs to look for.
The third series is called ghosts on a mediums vacation. In that series wherever I have traveled I write about the ghost I have encountered and provide some history of each location.
What do you think helped you build your reputation within your market?
Interviews, social media, and public appearances have helped me build my audience. I find that my audience also increases especially by word of mouth. Whenever I do a pet reading for someone they usually tell others.
Having worked in a Communications science position I understand how to put together press packages so that made it very easy to send out to potential podcasts, YouTube shows that cater to the Paranormal, and also paranormal conferences. I’ve learned that it’s really all about marketing after your book publishes.
I’ve also created promotional postcards for each book or each series that I use in public appearances.
In addition I always sell books at public appearances and ensure that I have a way to accept cash, check, charge, or pay apps like venmo.
When you’re starting out I learned that the most important thing to do is to do things that will widen your audiences. I have found that Book Fairs do not work well. I found paranormal conferences work better, but focusing on the aspect of pets allowed me to open doors to that audience for the other series of books I have.
Podcasts, particularly the Unsolved Mysteries podcast I was featured on really open the door for people to know who I am. I’ve also measured Outreach by different social media apps and learned that tiktok reaches the most people, which forced me to do more videos. I also hired someone to make professional book trailers which has helped with the exposure. So there are a lot of aspects of marketing that an author has to take into account and be proactive in to attain a wider audience.
Happily, my 15 years of self-promotion has paid off with my last five books going to the number one spot on Amazon and winning an international book award for 3 years! My point here is that authors will be their best promoters.
How did you build your audience on social media?
Building an audience on social media is a slow process. I started out with a Blog, and then I would write something once a week about a paranormal topic. I started sharing those on Facebook and Twitter. When Twitter became hostile and I was not getting responses I left the platform. You have to go on whatever platform you will get the most positive reception.
As social media platforms developed, I joined them and began posting a social post on the business Facebook page, an Instagram page, linkedin, threads, and blue sky. I also create some videos and put them on my YouTube channel and tiktok.. So it’s constantly coming up with new material every single day.
My advice is to find the platforms that would most support your business, and create an account. Then be prepared to populate them every single day.
Contact Info:
- Website: https://Www.robgutro.com
- Instagram: Robgutro_author
- Facebook: RobGutroAuthorMedium
- Linkedin: Rob-gutro-531a311b5
- Youtube: RobGutro
- Other: Tiktok: @robgutro
Bluesky: robgutroauthor.bsky.social
Image Credits
Rob Gutro
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